TinyCo, the mobile games developer behind iOS titles Tiny Monsters and Tiny Village, announce today a new program titled Tiny Partners' that is designed to encourage collaboration between TinyCo and mobile studios through revenue sharing and brand integration.
Mobile app developers will be able to integrate Tiny Partners into their apps to develop branded promotional spots for TinyCo games. When players click on the promotional spot and installs a TinyCo game, the developer earns at least 50 percent of the net revenue generated and can reach as high as 80 percent
"User acquisition costs continue to rise and just as in the past with web advertising, most ad banner formats on mobile devices are being tuned out by users," said director of business and development of TinyCo Andrew N. Green in a written statement. "Web advertising evolved over time with better targeting, rich media and branded content, and we want mobile to evolve faster. TinyCo can provide our partners with the ability to create better performing promotions for our games and then share in the success."
Developers will be able to customize how promotional spots are placed within the app in order to compliment the game. In addition, TinyCo will increase developer's revenue share percentage based on the depth of brand integration on iOS, Android, Google Play, or Amazon Kindle Fire.
Interested app developers can sign up for free on the official website.
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