Survey: Women are the influential majority of mobile gamers

According to a survey, women make up 60 percent of mobile gamers, and their influence within the industry continues to grow, USA Today reports.

EEDAR, a company specializing in video game research, surveyed 2,491 mobile gamers. The company found that 63 percent of the women surveyed play mobile games with social hooks like Words With Friends and Draw Something, while only 52 percent of men do. As mobile gaming has become a multi-billion dollar industry, the clout of female gamers has increased.

"What we are finding is tapping into that female client is more important than ever before," EEDAR analyst Jesse Divnich told USA Today. "It really is changing the face of gaming."

According to the Entertainment Software Association, as recently as 2002 men made up 72 percent of gamers. Today, men make up only 53 percent.

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