Survey: Women are the influential majority of mobile gamers

According to a survey, women make up 60 percent of mobile gamers, and their influence within the industry continues to grow, USA Today reports.

EEDAR, a company specializing in video game research, surveyed 2,491 mobile gamers. The company found that 63 percent of the women surveyed play mobile games with social hooks like Words With Friends and Draw Something, while only 52 percent of men do. As mobile gaming has become a multi-billion dollar industry, the clout of female gamers has increased.

"What we are finding is tapping into that female client is more important than ever before," EEDAR analyst Jesse Divnich told USA Today. "It really is changing the face of gaming."

According to the Entertainment Software Association, as recently as 2002 men made up 72 percent of gamers. Today, men make up only 53 percent.

Read These Next

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker