Disney 'pouring money' into unannounced game codenamed Toy Box

Disney is hoping to give the interactive entertainment arm of its business a boost with the development of an unannounced projected codenamed Toy Box.

The New York Times reports that the company's co-president, John Pleasants, is "pouring money" into the Toy Box project, which is a console game with extensive mobile and online applications. Within this game, Disney and Pixar characters will interact with each other for the first time.

Last year the company recorded a $4.8 billion profit on $40.9 billion in revenue, but its gaming, mobile and internet division experienced its 15th consecutive quarter loss, amounting to $977 million in total. A recent overhaul of Disney.com with the ambitious Toy Box project are part of a move to help Disney Interactive turn a profit sometime next year.

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