Hayes will serve as executive chairman for the UK-based studio, which also holds offices in Singapore and North America. The company will focus on gamifying teaching and training programs, with the belief that games are a more effective way to instruct employees.
"The games industry is skilled in capturing and retaining the player's attention, and encouraging them to explore, learn and develop within a game environment," Hayes said. "Bringing this experience to immersive environments and corporate programmes will give Serious Games International a significant competitive edge in this market."
The company told MCV that it plans to dominate the instructional-based gaming portion of the industry, which they call the "serious games" section. Serious Games estimates this sector will be worth nearly $2.5 billion by 2015.
- Games for Change 2014: How gaming can change everything
- Playing with privilege: the invisible benefits of gaming while male
- Is Watch Dogs doing anything original?
- The Dreamcast was the beginning, and the end, of the golden age of peripherals
- Project Cars trailer touts photorealism and reveals a November release