Activision plans to start selling limited edition Call of Duty dog tags today in North America with proceeds going toward the non-profit organization the Call of Duty Endowment, the company announced.
Dog tags will sell for a suggested retail price of $4.99 at GameStop, Walmart, Toys R Us, Best Buy and Target retail stores across North America.
"Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens," said Activision Blizzard CEO and founder of the Call of Duty Endowment Bobby Kotick in a prepared statement. "Our youngest veterans - those 18-to-24 years old - currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce."
The Call of Duty Endowments helps soldiers transition into civilian careers following their military service. The organization, which was launched by Activision Blizzard in Oct. 2009, is designed to give assistance to job placement and training organizations that offer employment to military veterans.