At least some Xbox 360 retail copies of Lego: The Lord of the Rings, which launched today, appear to contain the demo disc instead of the game itself, and publisher Warner Bros. Interactive Entertainment has recalled the game, reports Game Informer.
The demo disc is clearly marked with a black-and-white label that reads, "NOT FOR SALE."
We reached out to GameStop and Warner Bros. Interactive for comment, and were told that the publisher is aware of the issue and will be releasing a statement soon.
The report comes on the same day that some Call of Duty: Black Ops 2 PC copies were found to contain Mass Effect 2 on the second disc.
Update: According to a statement provided to Polygon by a Warner Bros. Interactive Entertainment representative, the publisher recalled "a small number" of mis-labeled copies of Lego The Lord of the Rings on Xbox 360 from Walmart, Target and Toys R Us stores.
"The discs in question are incorrectly labeled as demo discs, but those discs do contain the full game content and are fully functional," the company said. "We are in the process of remanufacturing the discs and will get them to the stores as soon as possible.
"Consumers who purchased a copy of the Xbox 360 version of the game with the disc labeling error can contact customer support via email at firstname.lastname@example.org or phone at 410-568-3680 for a replacement disc."