Microsoft has appointed former executive Harvey Eagle as the new Xbox UK marketing director after 12 years in Microsoft's Interactive Entertainment Business division, the company announced.
Eagle replaces former marketing director Stephen McGill who is "taking some time out from the business for personal reasons," according to Microsoft. He will be responsible for overseeing the launch of the new Xbox music service which offers music streaming, radio and the option to buy songs.
"I'm privileged to join a team that has already achieved leadership position in a market where the competition is fierce and ever-changing," said Eagle in a prepared statement.
"Every single person on the planet likes to be entertained. When you think of Xbox as an entertainment service that will show up on any device, you realize our journey has only just begun."
Eagle previously held a role as IEB category director for EMEA. In 2000 he joined Microsoft as EMEA advertising manager.