EA Sports is donating $500,000 worth of in-game ad space in games like FIFA, Madden and NHL to the Movember Foundation this month, the company announced on its website today.

Movember – a month-long event that encourages people to grow mustaches during November while collecting donations for prostate cancer and male mental health charities – will be given free ad space in EA Sports' games. EA says the half a million dollars in ad space will allow the Movember Foundation to reach millions of gamers around the world, which will hopefully result in donations to the charitable cause.

To make a donation to the Movember Foundation or to support those who are growing mustaches for charity, visit Movember.