Verizon closing down app store in 2013

Mobile operator Verizon will shut down its app storefront in Jan. 2013, the company announced in a statement on its official website.

At the start of 2013, Verizon will begin removing its apps from all Android and Research in Motion devices. All apps are expected to be removed by March 27, 2013. The company adds that most of these apps will still be available on Google PLAY, Amazon and Blackberry App World.

"There's now a whole new tech landscape in which both consumers and developers can interact like never before," reads the statement. "We're evolving our strategy to further simplify today's experience and meet the needs of tomorrow."

Verizon Apps first launch in 2010. The company will begin to introduce new merchandising strategies, including AppLuvr which helps get Android apps discovered by millions of Verizon customers.

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