The rise of tablet gaming is 'undeniable,' says Nintendo

The rise of tablets and smartphone gaming is "undeniable," according to Nintendo's executive vice-president of sales and marketing Scott Moffitt.

Speaking at the BMO 2012 Digital Media Conference today, Moffitt said the growth of tablets is beyond doubt, stating: "It's undeniable the growth of tablets and their ability to play games."

"At the same time when we look at our data," he added, explaining how the success of tablet affects the market for Wii U. "The DS didn't have competition from tablets and smartphones, and yet we are outpacing the rate of sale for the DS. These are seemingly conflicting data points. Obviously we see a rise in new competitive products, but we are seeing better results in a tougher environment."

The Wii U gamepad serves as a tablet-like second screen for the console. Like tablets, the gamepad incorporates a touchscreen in addition to its D-pad, analog sticks and buttons when used as a controller. In addition, users can play games directly on the gamepad without the need of a television display.

Moffitt went on to say the tablet gaming market is "not a zero-sum game," describing tablets and smartphone devices as "our allies" which provide opportunities for users to more easily find Nintendo websites and information pertaining to their products.

Check out our in-depth coverage of the Wii U in the days leading up to its launch.

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