Def Jam founder Russell Simmons launches GreenROKS studio

Def Jam Recordings founder Russell Simmons has launched GreenROKS Ventures, a new project developer and multi-platform video game studio, the entertainment mogul announced.

The company will launch the first in a series of preteen and teen focused mobile gaming titles titled Mission G-ROK in spring of 2013. Mission G-ROK will center around G-ROK, an outgoing 11 year-old boy and aspiring music artist who has been chosen to save the world from an evil villain.

According to Simmons, the game will "allow kids to exercise their creative muscles by combining storytelling, music, math and science."

GreenROKS Ventures will create mobile, tablet and video-based titles that help educate children and young adults on matters relating to health, environment and social issues. The new company will also bring to the table webisodes, television and theater relating to these themes.

More from Polygon

A guided video tour of an Unreal Tournament map

  • Freedom Planet gameplay video

  • Adventure Time trailer

  • Hearthstone: Naxxramas Overview

  • Oddworld: New 'N' Tasty - Overview video

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker