"I would rather hire a high-level World of Warcraft player than an MBA from Harvard," says Brown, who specializes in researching organizational structures. "Why is a game, a massive multiplayer game that has maybe 12 million people or more playing it like World of Warcraft so important at both the individual level and maybe at the corporate level? To understand these massive multiplayer games like World of Warcraft, do not think about it as just gameplay, but look at the social life on the edge of the game."
Brown points to the lack of a traditional bonus-based structure within guilds as one of the successes of World of Warcraft. Guild members are incentivized to play purely out of a passion for the game, not by being offered bonuses for playing the game. Players will research various items and abilities individually of their own volition, in what Brown calls a self-organized "ideation structure and an idea refinement structure."
Brown looks to the structure of guild politics as another success, stating: "These guilds are truly meritocracy-based. So even if you were the leader of this particular high-end raid, at the end you do an after action review and the after action review each person is open to total criticism by everybody else."
While in a traditional work structure a manager will invent a system of measuring the employee's abilities, in World of Warcraft this is put in the hands of the players themselves, who can create their own system of measurements to facilitate their own performance in the game. In imagining how the 21st century workspace could be re-designed, Brown believes employees should similarly create their own systems of measuring their own performance.
Regarding World of Warcraft, Brown describes the game as "an amazing learning environment with powerful learning tools that I think we in the education world can learn a hell of a lot about and we in the management world can learn a lot about. But it gets back to this notion of passion, it gets back to this notion of curiosity and it gets back to this notion that this is an interest-driven phenomenon that unleashes exponential learning of a dimension that's almost unimaginable any other way."
Brown's statements closely resemble those of former EA chief creative officer Bing Gordon, who compared running a company to managing a World of Warcraft guild during a SXSW Interactive panel last year.
- Riot taught me League of Legends (and now I'm teaching you)
- Why Shadowgate's developers want you dead
- Strike Suit Zero, Dishonored and more available free on Xbox Live Gold in August
- Hearthstone dev invents stories that tell themselves
- HBO documentary examines addiction, ethics of game design in shadow of child's death
- The Last of Us review update: Remastered on PS4
- Fahrenheit review: The sexiest sim of 1994
- Watch the cast of 'Game of Thrones' goof off in this blooper reel
- Here's advice for League of Legends first-timers from the people who make it
- Loki and the Green Goblin introduce Marvel Villains to Disney Infinity 2.0
More from Polygon
- Polygon Daily Open Thread - Mon July 28
- Anime, Cartoons, Comics! Plight Vol. 2, no. 15.2: Silent Crusaders
- Polynauts OT: Gender, sexuality and representation in gaming
- Have you heard of Toki's Magic Wand???
- Infamous Second Son: 2.5/5 For Me!
- Join the Polynauts Destiny clan today
- Weekend at Polygon's: Open Thread - July 26-27
- Pokémon Discussions: Springing forward
- RIP Friends List?
- my final thoughts on the DESTINY beta