EA CEO John Riccitiello believes that the video game industry should be part of the solution as the country copes with the recent shootings, and that even though there is no research proving games inspire violence, there is a perception problem that needs to be addressed.
In an investor call this evening, when asked how he views the matter's treatment by media and in politics, Riccitiello said that EA has seen no "softness" in the first-person shooter genre, but that there is a solid issue at hand.
"The game industry is a very mature, responsible industry, more so than you might otherwise imagine," he said. "First off, we are very confident in the quality of our content and that lack of an actual factual linkage to any of the actual violence that takes place in America or markets around the world.
"The point is that direct studies have been done, hundreds of millions of dollars of research has been done, and has been unable to find a linkage because there isn't one," he added.
Riccitiello said that he thinks the government's support of the industry's First Amendment rights was encouraged by these studies. However, he noted that while there might not be a real problem, "all the finger-pointing" has created the perception of a problem that the industry must now cope with. He argued that the industry must recognize and assist in solving this problem, rather than be "the butt of the joke."
"Ours is an industry with an association that has risen to that call many times before," he said. "We are responsible, we are mature, we intend to be part of the solution. Our media reaches literally every American, and that can be used as a voice for good.
"We can be part of that solution, and we're ready to step up to do that," he said.