The ESA's new PSA explains ratings and parental controls

The Entertainment Software Association released a public service announcement today to educate families about video game ratings and parental controls.

You can check out the video above to see the message in motion. Targeted at parents, it explains the Entertainment Software Rating Board's rating system, which is designed to help parents make decisions about their kids' games, and parental control options.

"This PSA will reach millions of parents through our industry's unique network of businesses and innovative technology platforms," said Michael D. Gallagher, president and CEO of the ESA. "Our industry has an unparalleled commitment to ensuring parents and consumers are informed when making purchasing decisions for their families."

The ESA began distributing the PSA to stations across the U.S. today and will also share the video on video game consoles, websites, online stores and more.

More from Polygon

Hearthstone - Plague Quarter gameplay video

  • A guided video tour of an Unreal Tournament map

  • Freedom Planet gameplay video

  • Adventure Time trailer

  • Hearthstone: Naxxramas Overview

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker