The long-planned theme park based on Rovio Entertainment's Angry Birds franchise opened its doors to the public last week, reports Chinese publication People's Daily.
The park, in East China's Zhejiang province in the city of Haining, has been in planning stages since 2011. It opened with a soft launch in late September, with a more official celebratory "opening" day on Oct. 1, China's National Day. This is the first official, licensed Angry Birds theme park — the facility that opened in Changsha in China's Hunan province last summer was unlicensed.
The Angry Birds park covers 10,000 square meters and includes a dozen attractions focused around Rovio's popular series. Visitors can check out the Angry Birds Castle, listen to tunes in the music stadium or jump around a dedicated parkour activity park. Like all theme parks, attendees can also purchase official Angry Birds merchandise at gift shops and play the official Angry Birds games on various hardware stations set up throughout the area.
At an event last month, Rovio head of games Jamie Laes explained to Polygon how the company is hoping to move beyond the Angry Birds video game and become an "entertainment powerhouse" utilizing both digital and physical media.