Rovio hires ad executives for its own advertising division

Rovio, the Finnish studio behind the Angry Birds franchise, announced the hiring of four regional advertising executives today for an internal advertising division that will integrate advertising directly into Angry Birds games, reports Ad Age.

To this point, most of Rovio's advertising has been delivered through third-party ad networks. Rovio hopes its new internal advertising branch will create an additional stream of revenue, along with licensing for merchandise and sales of games.

Two of the new hires will be working on the studio's North American Brand Ad Partnership Team — Betsy Flounders Novak as the Director of West and Midwest, and Matt Pfeffer as the Director of the East Coast. Novak previously worked with MTV and Time Inc., while Pfeffer comes from the mobile advertising company Millennial Media. Rovio also brought on Todd Tran, formerly of Apple, for its marketing in Europe and Asia. Raphaelle Tripet, whose experience includes mobile advertising network inMobi and Nokia Interactive Advertising, will join Tran this month.

"We have an opportunity to really pioneer true integrated cross platform brand experiences," said Tran in a press release announcing the new hires. Michele Tobin, head of Rovio's North American brand advertising partnerships, added, "Our new Brand Advertising Partnership Team in the U.S. will enable us to now partner directly with other lifestyle brands."

More from Polygon

The horror of Five Nights at Freddy's

  • Dark Souls 2: Crown of the Old Iron King Overview

  • Spacecom: a fast 4X built for multiplayer

  • Pillars of Eternity builds on role-playing classics

  • Tour the 1 KB hard drive built inside Minecraft

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker