Set to launch on Facebook March 4, Half the Sky Movement: The Game is a browser-based action adventure title to raise awareness about sex slave trafficking.
The game is part of the larger Half the Sky Movement, which was created by journalists Nicholas Kristof and Sheryl WuDunn with the aim to end oppression of women across the globe.
Gameplay involves doing quests that are based on the real-life work of the movement's non-profit partners, which include The Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, United Nations Foundation and World Vision.
Carrying out quests have a real-world impact as they unlock real-life donations from sponsors, such as Johnson & Johnson and The Pearson Foundation, who have pledged $500,000. The Fistula Foundation will receive the Johnson & Johnson donations and Room to Read will receive The Pearson Foundation funds.
Half The Sky Movement: The Game was developed with the support of Games for Change, Frima, Show of Force, the Ford Foundation and Zynga.org.
In conjunction with Games For Change, game developer Mudlark and game publisher E-Line Media, the movement is set to launch three educational mobile games in India, Kenya and Tanzania, starting in late 2012.
The games include: 9 Minutes, an adventure game to teach young girls and women about healthy pregnancy; Worm Attack! a game for boys and girls about intestinal parasites; and Family Values, a choose your own adventure game aimed to "enhance the perception of a girl's value to a family."
The movement includes other media such as the Half the Sky: Turning Oppression into Opportunity for Women Worldwide book and the four-hour television series of the same name.