Ubisoft's decision to include third-party developers in its Uplay digital games service was partly motivated by a desire to establish a better relationship with PC gamers, according to Uplay director Stephanie Perotti.
In a recent interview with MCVUK, Perotti said Ubisoft decided to bring other developers' games to Uplay to offer players more choice and show the company's commitment to the PC platform.
"We are always seeking to improve," she said. "We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin's Creed 3 on PC were very high quality."
Earlier this week Ubisoft added 30 third-party titles to Uplay, and plans to add more in the coming weeks. The company is also looking into selling digital cards at retail similar to Steam and Xbox Live. Perotti said Ubisoft is also "open to all opportunities" regarding launching the Uplay store on other platforms such as mobile devices.
"I don't think you can have too much choice," she said. "It is just another way to expose more content."
Polygon spoke with vice president of digital publishing Chris Early this week, who affirmed the company's primary motivation for including third-party developers in Uplay was to give players choice.
Companies with games on Ubisoft's service currently include The Walking Dead developer Telltale Games, Electronic Arts and Warner Bros. Interactive.