Individual retailers are offering deals on pre-orders. Best Buy and GameStop buyers who pre-order a starter pack will get a single figure for free, while Amazon shoppers will get a free figure and power pack.
Starter packs, which include the game, Infinity Base, four figures, three play sets, a Power Disc and a Power Pack, are priced at $74.99. Three-figure packs are priced at $29.99, while individual figures are $12.99. Power Disc packs are $4.99.
Disney Infinity was announced in January. The video game and toyline were recently delayed until August. Expected to be a direct competitor with Activision's Skylander series, Disney Infinity is a multi-platform title that draws Disney and Pixar characters into a sandbox world where players will be able to create their own adventures.
Disney Infinity will launch August 18 for PlayStation 3, Xbox 360, Wii, Wii U and Nintendo 3DS.