Indie games cafe Loading comes to London next month

Loading, the cafe best known for offering its games-themed cocktails at various industry promotional events, will open its new branch in London's Soho district in mid-April.

Following two trial gamer nights held in the Soho venue earlier in the month, founder James Dance will re-open the bar permanently under the name Loading Soho. In addition to using the venue for developer-related events, founder Justin Dance told MCV:

"It will also serve as a space where the community can rub shoulders with industry people. Gamers were pleased to meet the community managers they've been tweeting to for years."

He adds he will still need to reach out to companies for support. "Our budget is still non-existent," he says, "but now that we've got everything we need in terms of space and reputation, it's just about doing a little bit of decoration and really going for it. Now I've got to move up to London and get started."

More from Polygon

Hearthstone: Naxxramas Overview

  • Oddworld: New 'N' Tasty - Overview video

  • Destiny's beta comparison video: PS4 versus Xbox One

  • The Crew closed beta - Overview video

  • Polygon goes to Poland

Latest Discussions

Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.