Xbox's president of Interactive Entertainment Business, Don Mattrick, says he doesn't view Valve's upcoming Steam Box as a competitor, The Verge reports.

During Microsoft's TechForum, Don Mattrick said that though he respects and loves Valve founder Gabe Newell, he doesn't see the company as contenders in the console market.

"[Valve] is doing some innovative stuff ... The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," Mattrick said.

It's a similar idea shared by Newell himself, who doesn't view consoles as a threat, but Apple. Valve's Steam Box was confirmed in January and aims to deliver computer games in a living room setting through televisions. Few details are known, though the hardware will run Linux with an option to install Windows. Valve has already begun to partner with third-parties such as Xi3.