Ubisoft argues for Wii U price drop to help game sales

Ubisoft executive director for EMEA territories Alain Corre is calling for a price drop in Wii U consoles to enable publishers to sell more games on the platform.

Speaking to Edge, Corre explains that he would "always" welcome a future price cut for the sake of Wii U game sales, stating: "We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that's for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.

"I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell."

Despite a less than explosive platform launch, Corre says the Wii U's release was a "productive" moment for Ubisoft, adding tthat the publisher continues to be support new hardware.

"It's part of the Ubsoft DNA to be first on new technology and to innovate - and also release some games that have created some good momentum that we can use for the future. If we globalize all that we did and consider all of that then what we did on Wii U for launch was productive."

Last month it was revealed Ubisoft's former Wii U exclusive Rayman Legends would come to PlayStation 3 and Xbox 360, lauching simultaneously with the delayed Wii U version this September. When asked about the decision to make Legends a multiplatform title, managing director Xavier Poix said that in light of Origins fans' disappointment at the Wii U exclusivity, Ubisoft "thought it was making more sense to also bring the game to where it was originally from. That means Xbox 360 and PlayStation 3."

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