Ubisoft argues for Wii U price drop to help game sales

Ubisoft executive director for EMEA territories Alain Corre is calling for a price drop in Wii U consoles to enable publishers to sell more games on the platform.

Speaking to Edge, Corre explains that he would "always" welcome a future price cut for the sake of Wii U game sales, stating: "We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that's for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.

"I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell."

Despite a less than explosive platform launch, Corre says the Wii U's release was a "productive" moment for Ubisoft, adding tthat the publisher continues to be support new hardware.

"It's part of the Ubsoft DNA to be first on new technology and to innovate - and also release some games that have created some good momentum that we can use for the future. If we globalize all that we did and consider all of that then what we did on Wii U for launch was productive."

Last month it was revealed Ubisoft's former Wii U exclusive Rayman Legends would come to PlayStation 3 and Xbox 360, lauching simultaneously with the delayed Wii U version this September. When asked about the decision to make Legends a multiplatform title, managing director Xavier Poix said that in light of Origins fans' disappointment at the Wii U exclusivity, Ubisoft "thought it was making more sense to also bring the game to where it was originally from. That means Xbox 360 and PlayStation 3."

More from Polygon

The horror of Five Nights at Freddy's

  • Dark Souls 2: Crown of the Old Iron King Overview

  • Spacecom: a fast 4X built for multiplayer

  • Pillars of Eternity builds on role-playing classics

  • Tour the 1 KB hard drive built inside Minecraft

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker