Guild Wars 2's ad for Super Adventure Box spawns its own retro side-scroller

ArenaNet has turned a video game gag featured in an ad for Guild Wars 2 into a playable game. Rytlock's Critter Rampage, featured in a faux retro commercial for the MMO's Super Adventure Box content, is now available for free.

On the Guild Wars 2 website, Matthew Oswald of ArenaNet's cinematics team, explained how the 16-bit-style side-scroller came about.

"Originally, we just wanted to build out a couple sprites to fake the game in After Effects," Oswald wrote, "but one of the cinematic artists on my team (Delly Sartika) has long harbored an interest in building his own retro platformer, so he volunteered to build out a playable version of our totally fake game."

The commercial for Super Adventure Box was released just prior to April 1 to promote an April Fools' Day gag that turned into a month-long content addition for Guild Wars 2.


"The version that you see in the commercial was just the first draft," Oswald explained. "It took Delly about three weeks of work to flesh out the final version."

Rytlock's Critter Rampage is playable at the Guild Wars 2 website. Oswald recommends playing on easy "unless you are a wizard."

More from Polygon

Hearthstone - Plague Quarter gameplay video

  • A guided video tour of an Unreal Tournament map

  • Freedom Planet gameplay video

  • Adventure Time trailer

  • Hearthstone: Naxxramas Overview

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker