When Marco Donjuan drove home late last Saturday night in Mexico City to find a wrecked car jutting out of a crop of foliage on the side of a building, he snapped a picture.
"Once I parked my car, I went out to ask about it, [and] one of the staff members told me it was an ad for Grand Theft Auto 5," Donjuan told Polygon in an email interview.
By Sunday morning, the film crew had installed two more cars and "a bunch of washing machines," transforming his neighborhood into the set of a commercial, presumably a stand-in for the game's setting in the fictional city of Los Santos.
The production kept him around his home, and Donjuan documented what he saw, which you can check out in the gallery below.
Rockstar Games' Grand Theft Auto 5 is set for release Sept. 17 on Xbox 360 and PlayStation 3. You can check out the recently released cover art here. We've reached out to Rockstar for confirmation and details about the shoot.
Update: We've removed the gallery and its images at the author's request.