ESRB asks Wartune publisher to cease marketing campaign using fake rating

The ESRB has requested the discontinuation of a marketing campaign for massively multiplayer online game Wartune that uses a fake "Adults Only" rating designed to mimic an ESRB logo, reports GamesIndustry.biz.

According to GamesIndustry, the ESRB has not yet rated the free-to-play tactical title, although its publishers have allegedly been emphasizing the rating in its advertising.

"We have advised the game's publisher that they must discontinue their unauthorized use of our AO rating icon in its marketing," an ESRB representative said.

ESRB guidelines state no advertising should "glamorize or exploit" ratings, which would put Wartune's campaign in violation. These advertisements, which have reportedly run on the Major Nelson blog and through Google AdSense, include the tagline "Adult Games Only" and a logo that appears similar to the official ESRB stamp.

The Ratings Board did not specify whether it contacted Chinese developer 7th Road or one if its publishers regarding the Wartune ads, according to GamesIndustry. Wartune is currently hosted by several online companies worldwide, including Armor Games, Kabam, Kongregate, Proficient City and R2Games in the U.S. and Europe, Koramgame in Italy and through various domains in China.

More from Polygon

Destiny's beta comparison video: PS4 versus Xbox One

  • The Crew closed beta - Overview video

  • Polygon goes to Poland

  • DOTA 2 gameplay video

  • Battleborn debut trailer

Latest Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5353_tracker