Electronic Arts promises not to repeat the issues surrounding the launch of SimCity,Electronic Arts' Frank Gibeau said today in its financial earnings report.
SimCity sold more than 1.6 million units since its launch in March, with more than half of them digital sales through the Origin service. Gibeau said the game is "far ahead" of the company's forecast, but that it had a "challenging launch."
"The short explanation for the launch is that the initial rush of consumers overwhelmed our game service, disrupting the consumer experience," he said. "As we stabilized the game and improved service in the first week, fans continued to pour in.
"The key takeaway here: SimCity is a highly resilient, global franchise with a long service life in front of it. But we learned our lesson and are now building better processes to anticipate and service demand. This won't happen again."
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