Monthly average revenue for Star Wars: The Old Republic, BioWare's massively multiplayer online role-playing game, has more than doubled and subscriptions have increased since adopting the free-to-play model last year, Electronic Arts president of labels Frank Gibeau revealed in an earning's call today.
"Since it was induced in November, we've added more than 1.7 million new players on the free model to the service," Gibeau said. "And the number of subscriptions has stabilized at just under half a million.
"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so."
- Last of Us Remastered Photo Mode screens go from brutal to kawaii
- GOG.com accidentally gives away thousands of games
- Battlefield Hardline's singleplayer tells the story of a good cop framed
- Win a trip to California and one-day design apprenticeship on Sunset Overdrive!
- Street Fighter: World Warrior live action series in development
More from Polygon
- Weekend at Polygon's: Open Thread - July 26-27
- Join the Polynauts Destiny clan today
- DESTINY disappointment?
- Anime, Cartoons, Comics! Plight Vol. 2, no. 15.2: Silent Crusaders
- Polygon Daily Open Thread - Fri July 25
- Polynauts OT: Gender, sexuality and representation in gaming
- Pokémon Discussions: Springing forward
- Tell Us Your Story
- A New Steam Controller
- What's your favorite silly game?