Online strategy and combat game developer Kixeye raised more than $50,000 for non-profit organization Iraq and Afghanistan Veterans of America in partnership with VirtGood, according the a recent press release.
The first and largest non-profit for new veterans, IAVA has more than 200,000 members. Money was raised through a limited-time promotion on Kixeye's real-time strategy MMO Battle Pirates. Players could purchase $2 in-game gold bundles, which awarded them a custom IAVA badge during the charity drive and contributed to fundraising. All proceeds raised during this six-day period were donated to IAVA.
Kixeye CEO, Will Harbin, said that the company "felt it was important to recognize our veterans this Memorial Day by running this promotion."
"Many of our employees have family members and close friends that have and are still serving in Iraq and Afghanistan," Harbin said. "We plan to organize more charity events in the future, and this was just one small way of showing our support."
Earlier this week, Kixeye announced mobile game Backyard Monsters: Unleashed. You can read more about the game by checking out our interview with Kixeye chief marketing officer Brandon Barber.