Oculus VR would love to release its Oculus Rift virtual reality headset for free at some point, possibly through "a few different relationships and strategies," CEO Brendan Iribe told Edge Online.
"The lower the price point, the wider the audience," he said. "We have all kinds of fantasy ideas. We'd love it to be free one day, so how do we get it as close to free as possible? Obviously it won't be that in the beginning. We're targeting the $300 price point right now but there's the potential that it could get much less expensive with a few different relationships and strategies."
"You can imagine if Microsoft and Sony can go out and subsidize consoles because there's enough money to be made on software and other areas, then there's the potential that this, in partnership, could get subsidized," Iribe said. He added that the company is not at the stage to make it free yet, but it is constantly thinking of how to do so and "how to get it out to as many people as possible.”
Oculus VR raised $2.4 million in a Kickstarter campaign for the Rift last year. It received $16 million in funding last month from venture capitalists Spark Capital and Matrix Partners to fund the headset's upcoming consumer launch.
For more about the virtual reality headset, be sure to read our hands-on previews with the product. We had the chance to test both the standard 720p and 1080p versions of the hardware running an Unreal Engine 4 demo, as well as CCP Games' Oculus Rift-supported proof-of-concept with Eve Online, at E3 this year.