Collegiate Licensing Company confirms new college football deal with EA

Electronic Arts and the Collegiate Licensing Company (CLC), the agency that manages the licensing of college football programs, have signed a new agreement for EA's college football games, the CLC confirmed to Polygon today.

According to the CLC, the new contract with EA will take effect next July and run for three years. It gives EA the rights to use "more than 150 colleges, conferences and bowl games" in its college football video game series, said a representative for the CLC in an email to Polygon, confirming a Joystiq report from earlier today. There's no word yet on whether any schools have opted out of the new agreement. The agreement is non-exclusive because of the $27 million settlement in Pecover v. Electronic Arts, an antitrust lawsuit regarding EA's football games.

Earlier this week, the NCAA announced it would not renew its licensing agreement with EA; shortly afterward, EA and the CLC said they would continue to produce college football video games. EA's existing NCAA Football franchise will continue under a new name with a new game on next-generation consoles in 2014, even though the games will no longer include the name or logo of the NCAA. That makes this year's NCAA Football 14 the last game in the 20-year-old series to bear the "NCAA Football" branding.

We've reached out to EA and the CLC for more details on the agreement, and will update this article with any information we receive.

Update: A representative for the CLC declined to provide information on the financial terms of the agreement. In response to a question asking why the organization is continuing its relationship with EA when the NCAA is backing out because of legal troubles that all three groups share, the rep told Polygon, "There's no reason to discontinue the game, which has been, and is, in compliance with rules regulating college football.

"There's no reason to discontinue the game"

"Throughout its relationship with EA, CLC has made clear and will continue to make clear, that the participating collegiate institutions are not granting — and have never granted — any license or rights to utilize the name, face, image or likeness of any athlete, whether a current or former student athlete. The license granted is for use of the university's, or conference's or bowl's name, logo and other identifying marks.

"In the future, though the game would be marketed under another name, each school will continue to maintain all approval rights for its individual trademarks, stadiums, uniforms, mascots, traditions, and other school-specific indicia in the game. EA will continue to be required to develop games that are in compliance with all applicable NCAA rules as per requirements in the EA trademark license agreement."

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