Wii U pricing is not the issue, says Iwata

The Wii U's poor sales are not the result of the system's pricing, Nintendo president Satoru Iwata told a CVG contributor, stating that sales of the Wii U Basic model are evidence of this.

According to Iwata, if the current pricing scheme for the system was its primary problem then its Basic model, which can be found at roughly $100 cheaper than its premium model, would not be selling worst of all.

"If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U," Iwata said.

"The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there."

Iwata emphasizes that the console requires strong software titles to help sell the system. "I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles," he said.

Earlier in the month Nintendo confirmed sales of only 160,000 Wii U units worldwide between the months of April and July.

More from Polygon

Hearthstone - Plague Quarter gameplay video

  • A guided video tour of an Unreal Tournament map

  • Freedom Planet gameplay video

  • Adventure Time trailer

  • Hearthstone: Naxxramas Overview

Latest Discussions

Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.