Disney Infinity game and toys cost Disney $100M

The cost of making Disney Infinity game and toys is reportedly $100 million, The Wall Street Journal reports, citing "people close to the company."

According to the publication, Disney passed on developing Star Wars titles and canned development on an Iron Man game scheduled for release this year to focus resources on Disney Infinity.

The game, developed by Avalanche Software, draws characters from Disney and Pixar properties. The Toy Box mode allows players to create their own adventures in a free-form sandbox world. The game is also tied to a line of collectible toys and play sets that enable in-game features when placed on a wireless sensor. It is similar to Activision Blizzard's Skylanders franchise, which has earned the company more than $1.5 billion in revenue since launching in 2011.

Disney CEO Bob Iger told Wall Street analysts in February that if Disney Infinity is a success "it bodes very well for the bottom line" of Disney Interactive, according to The Wall Street Journal, adding if it doesn't do well "the opposite will be the case."

Revealed in January, Disney Infinity is set for release on Aug. 18 for PlayStation 3, Xbox 360, Wii, Wii U and Nintendo 3DS. Disney Infinity's characters would "exist and interact in one game across" platforms. Disney Infinity was originally slated for a release in June; however, a two-month delay was reportedly requested by retailers.

Through two new mobile and tablet apps, Disney Infinity players will be able to stay connected to their characters. Disney Infinity: Action! lets players interact with their characters and is free to download as of Aug. 15. Disney Infinity: Toy Box is an extended version of the console-based mode and will be released at a later date.

More from Polygon

The horror of Five Nights at Freddy's

  • Dark Souls 2: Crown of the Old Iron King Overview

  • Spacecom: a fast 4X built for multiplayer

  • Pillars of Eternity builds on role-playing classics

  • Tour the 1 KB hard drive built inside Minecraft

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.