In this "Filmspeed" promotional video for Forza Motorsport 5, one of the world's fastest cars becomes a camera on wheels.
One of the earliest tools for animation, the modern zoetrope was invented in 1834 by William Horner. Images were evenly spaced around a cylinder with slats in the side between each one for a viewer to peek through. When the cylinder was turned, the images would appear to move; this is the same principle on which flipbooks or indeed all animation works.
In "Filmspeed," the filmmakers strap a giant camera rig to the McLaren P1. The supercar drives at high speed down a race course with hundreds of slightly different Forza 5 images blown up besides the track. When played back, the images appear to move, effectively turning the McLaren P1 into the world's largest zoetrope.
Forza 5 will be a launch title for the Xbox One on Nov. 22.