The games industry is seeing financial growth at too slow a rate when it could feasibly reach $200 billion through microtransactions by 2016, according to Wargaming's Victor Kislyi during today's DICE 2013 conference in London.
Despite its success, the video gaming industry sees only six percent yearly growth financially - a fact to which Kislyi asked developers: "Are you ready to sustain that humiliation?"
Kislyi's solution is to break currently untapped markets whose purchases through in-game microtransactions could potentially have a huge financial impact. According to the CEO, there are on average 1.2 billion gamers on earth, each of who could help create a $200 billion industry by making small micro transactional purchases.
"We have to become missionaries and go on proactive crusades," said Kislyi, highlighting the need to go outside of the traditional industry and break markets including politicians and wives. According to Kislyi, the industry is seeing a change in the attitude of wives of gamers in Russia already, with women allegedly saying games like World of Tanks has had a positive affect on their marriage and family life as husbands are playing games with sons and are apparently no longer interested in cheating on them.
Wargaming.net is the free-to-play behemoth behind the World of Tanks franchise.