Disney Infinity sales hit 3 million units

Disney Interactive has sold 3 million of Disney Infinity's $74.99 starter packs since the game's release in mid-August, officials for the publisher told the New York Times yesterday.

According to the NPD Group, Disney Infinity came in at No. 10 on the list of 2013's best-selling games in the U.S. And last month, it managed to stack up well against its more entrenched competitor in the video-game-with-physical-toys market, Activision's Skylanders Swap Force. During the month of December, Activision sold 597,000 copies of the third main Skylanders game, while Disney moved 551,000 units of Disney Infinity. Swap Force, which was released in November, ended up as the No. 2 best-selling game of December, and counting revenue from figures and accessories, Skylanders was the No. 3 best-selling franchise of 2013.

"We believe we've set the stage for Infinity to be an enduring video game platform," said Jimmy Pitaro, president of Disney Interactive, to the New York Times. Pitaro had been running the publisher along with John Pleasants, until Pleasants stepped down in November.

Pleasants departed Disney less than a week after the company announced a significant improvement in the finances of its Interactive division: Operating income for the fourth fiscal quarter turned around from a $76 million loss in 2012 to a $16 million profit in 2013. That change was buoyed largely by the success of Disney Infinity.

We've reached out to Disney Interactive for comment, and will update this article with any information we receive.

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