Candy Crush Saga developer trademarks 'candy'

The trademark application for "candy" filed last year by social games developer was approved by the US Patent and Trademark Office on Jan. 15, according to an update on the UPTO website.

King's filing to trademark candy was first submitted Feb. 6, 2013. The candy trademark application doesn't hold any restrictions in regards to style, font, size or color. The Candy Crush Saga developer will be granted exclusive rights to use the word in apparel, video games, gambling services, amusement parks, computer hardware and more if the application is approved by the assigned examining attorney.

According to GameZebo, developers of games that mention candy in the title are being approached by King's legal department to either prove that their product doesn't infringe upon the Candy trademark or remove their apps for sale. Parties who believe they will be damaged by the trademark have 30 days from the date of the application being published to challenge the registration or request an extension to oppose.

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