Expect more pizza ordering options on your video game consoles, based on the success of Pizza Hut's Xbox 360 app that launched last year. Within the first four months of the Pizza Hut app's existence, it did more than $1 million in business through Xbox Live, the company said.
"It's been a source of unbelievable growth for us," said Doug Terfehr, director of public relations for Pizza Hut, in an interview with Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]."
Pizza Hut reps wouldn't say when it would pursue another game console app on, say, Xbox One or any of the PlayStation or Nintendo platforms, saying, "Conversations continue to be ongoing with us. Wherever you are, we want to be."
More pizza-ordering apps are on the company's road map, but may be far off in the future, meaning many of us will be forced to order food through more traditional, non-video game console means. Pizza Hut is focusing on improving its iOS and Android apps, Terfehr said, to match the experience on Xbox. Reps also say they're hoping for a larger install base on Xbox One before bringing their order app to Microsoft's new console.
"When you talk about a sweet spot for the pizza category it's definitely gamers and gaming," Terfehr said. "We're not done in that space."
Pizza Hut was in attendance at CES this week to celebrate the 20th anniversary of the world's first online order, which it says was through its PizzaNet website.
- OlliOlli developer Roll7's next trick, the kill combo-based shoot 'em up Not A Hero
- Blizzard silenced Hearthstone players, and it made the game amazing
- Final Fantasy XIV: A Realm Reborn on PS4 - Overview video
- Guild Wars' nine year anniversary festivities kick off April 22
- Conception 2 review: bad romance
- inFamous Screenshot Potluck Extravaganza!
- Looking for Game Suggestions
- Polygon Daily Off-Topic: Public Holidays = Relax! (Fri 18 Apr)
- Pokémon Discussions: Springing forward
- Darkest Polygon: Lets start a Polygon Dark Souls 2 covenant
- NVIDIA GeForce Titan For Gaming?!
- Anime, Cartoons, Comics! Plight Vol. 2, No. 8: GOLDEN CRISIS
- Post Your Rig!
- Post your Polygon Daily/Weekender headers here (April 2014)
- PC/MAC Strategy Games Like Warcraft II