Ubisoft today announced a deal with Sony Pictures to develop a movie based on its Rabbids animated game characters.
The plan follows a recent Nickelodeon and France Televisions TV partnership, Rabbids Invasion. Ubisoft's Rabbids began life as vicious but stupid, zombie-like rabbits in the company's Rayman games, but soon graduated to their own series, often party games aimed at children.
"There is an infectious quality to the Rabbids," said Columbia Pictures' Hannah Minghella. "Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There's no end to the comedy and chaos they will cause when they invade our theaters."
Ubisoft created a specific movie division in January 2011 and has announced plans for movies based on Ghost Recon, Assassin's Creed and Splinter Cell as well as the Rabbids TV show.
"Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world," said Jean-Julien Baronnet, executive director of Ubisoft Motion Pictures. "It makes them a natural fit for what we want to achieve with a Rabbids film."