Virtual Reality developers team up to foster future technology in the Immersive Technology Alliance

A non-profit games collective known as the Immersive Technology Alliance is helping to bring together members of the games industry to help foster the development of games using augmented reality, virtual reality, 3D and gesture control technology, Venture Beat reports.

The alliance, which was previously known as the S3DGA, so far includes Technical Illusions, maker of the CastAR augmented-reality gaming solution, and Avegant, maker of the Glyph virtual retinal display headset. Other include Epson, GameFace Labs, Big Blue Bubble, I'm in VR, YEI Technology, Electronic Arts, Jon Peddie Research, MTBS3DS, Crew Communications, TGC, HDMI, Harvard University, BBB, University of Ontario Institute of Technology, Next3D, Digital Extremes, Survios, Vrelia, Virtuix Omni, and Nanoveu.

High-profile virtual reality company Oculus VR has recently dropped out of the alliance, however.

"There was confusion on March 13 about whether Oculus was a member of the Immersive Technology Alliance," said an Oculus spokesman in a statement. "We've spoken with the ITA's leadership and clarified that we are not, and have not been, a member of the group. We appreciate the ITA moving so quickly to correct their website and media to reflect this."

ITA executive director Neil Schneider states it's not clear why Oculus, which was previously part of the alliance, has since dropped out.

"Oculus was a paying member in the non-profit alliance, (Oculus founder) Palmer Luckey had been involved in a private advisory capacity to help transition S3DGA to the newly named ITA (with others from other member companies), and their logo was on the site without question until yesterday," Schneider said.

"They were also informed of the GDC ITA meeting and invited to speak; though we were advised they couldn't do it because of a scheduling conflict, and would try to attend if time permitted. We got our first official notification of them leaving the alliance late in the evening on March 15th. We have since removed Oculus' logos from The ITA website. We'd welcome Oculus' membership as we would anyone else's  and they are encouraged to revisit this when they are ready."

The Immersive Technology Alliance is expected to be unveiled this week at the Game Developers Conference in San Francisco.

More from Polygon

German and Russian armor clash in Combat Mission: Red Thunder

  • Tour the 1 KB hard drive built inside Minecraft

  • Enemy Starfighter: Homeworld from inside a fighter

  • Call of Duty: Advanced Warfare gameplay trailer

  • Diablo 3 - Xbox One vs. PC comparison

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.