Nintendo to skip E3 press conference again, this is what they're doing instead

Nintendo's plans for E3 2014 include events for people attending the convention as well as fans watching online, including a Super Smash Bros. for Wii U tournament from the Nokia Theatre, the company announced today.

A Mega64-produced video starring Reggie Fils-Aime, president and chief operating officer of Nintendo of America, revealed four different parts of Nintendo's approach to E3 2014. A Nintendo representative confirmed to Polygon that, just like at E3 2013, the company won't hold a traditional press briefing at E3 2014.

The company will invite 16 "highly skilled Super Smash Bros. players" to a Super Smash Bros. for Wii U tournament, the Super Smash Bros. Invitational, which will be held at the Nokia Theatre L.A. Live during E3. Nintendo is also continuing last year's partnership with Best Buy — through which the public got to play unreleased Wii U titles at the electronics retailer during E3 week — to allow people to play Super Smash Bros. for Wii U at participating Best Buy locations in an event called Super Smash Bros. Smash Fest.

Nintendo did not host a press briefing at E3 2013, and in a press release today, the company said it is "building on that approach" with the Nintendo Digital Event, a "video program" that will offer information about the company's gaming plans for the future. The Nintendo Digital Event will begin at noon ET on Tuesday, June 10. It's unclear at this point if the Nintendo Digital Event will resemble a Nintendo Direct presentation.

Nintendo won't hold a traditional press briefing at E3 2014

In addition to the Nintendo Digital Event, Nintendo will give its fans an inside look at E3 with Nintendo Treehouse: Live @ E3, a series of daily livestreams from the company's E3 show floor booth. The videos will be hosted by developers from the Treehouse, Nintendo of America's Product Development department. According to Nintendo, the livestreams will include live game demos.

"We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners," said Fils-Aime. "So, whether you're attending E3 in person or joining online, there's an amazing lineup of games, experiences and events coming your way."

Polygon will be on hand at E3 to bring you all the coverage from the show. For now, you can check out Hi Poly, our video summary of the first day of E3 2013 — including the Nintendo Direct session — below.

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