GameStop will begin accepting donations for the Make-a-Wish Foundation, the company announced today.
Throughout the month of May, GameStop customers will have the option to make a donation of $1 or more each time they make a purchase at a participating retail location, through the GameStop website or at Spring Mobile. The company has committed to raising $75,000, but is hoping to bring in at least $100,000 through this endeavor for the charity. All funds raised through the program will go directly towards granting wished for children with life-threatening ailments.
"We are honored to work with such a worthwhile charity, like Make-A-Wish," GameStop chief financial officer Rob Lloyd said in a press statement. "Wish kids are such an inspiration to me personally, and I'm excited to be able to offer our loyal customers an opportunity to show their support for this great organization by giving to those children in need.
"The money we raise during the month of May will all go towards wish experiences, which have the potential to medically and psychologically change the lives of wish children forever," he added.
Make-a-Wish has partnered with other video game companies in the past to fulfill the request of children in the Make-a-Wish foundation. Last month, NBA 2K developer Visual Concepts was visited by a 14-year-old boy suffering from a blood disorder. In Dec. 2013, former LucasArts programmer Eric Johnston helped the foundation turn the city of San Francisco into Batman's Gotham City for a day for a young boy with leukemia.