How AMD's CEO hopes to circumvent the 'unhealthy duopoly' in PC hardware

It used to be that a company like AMD had "one or two veins of gold that you can mine," CEO Rory Read told The Wall Street Journal

Read, who joined AMD as president and CEO in 2011, estimated that 95 percent of AMD's business was once focused on PC, a state of affairs he said led to "an unhealthy duopoly." 

That's no more. AMD is expanding into other, non-PC markets, and the CEO said that its recent gains in profits and revenues reflect the company's direction. 

"Now we introduced this opportunity with five high growth markets," Read said. "By the end of last year, we had over 30 percent of the revenue coming from the growth segments. By the end of next year, it’ll be 50 percent." 

To video game fans, AMD's most notable inroad into wider ecosystems may be the accelerated processing units that combine CPUs and GPUs on one chip. AMD APUs lie at the hearts of the PlayStation 4 and Xbox One, both of which launched last November. 

"We not only ramped one of those products, we ramped two at the exact same time," he said. "We shipped millions of those products in a six-month cycle and built over a billion-dollar business from scratch in two quarters."

According to Read, AMD's plan is to continue to expand into other non-PC applications, including circuitry that powers "set-top boxes, game consoles [and] televisions."

More from Polygon

Enemy Starfighter: Homeworld from inside a fighter

  • Call of Duty: Advanced Warfare gameplay trailer

  • Diablo 3 - Xbox One vs. PC comparison

  • Hearthstone - Military Quarter gameplay video

  • Elite: Dangerous Overview video

Latest Discussions

Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.