id Software seriously needs to rethink their approach to making games

I have been a huge Id fan from back in the day, however going hiatus for a long time, all they came up with is a badly put together game, Rage. The concept was nothing special, but they could have done a far better job. The problem is id is tech minded developer than a entertainment driven, they should need to focus on the entertainment value in order to provide better experience. As a gamer, I couldn't care less how great Rage looks (has to be said, the texture streaming issues is the worst this generation has to offer), it must back those cosmetic beauty with inner substance.