PSN Thanksgiving Cash Reward

So, I was checking my PSN inbox when I saw that I had a message called "Your Cash Reward" from "[PSN]." I apparently received it on the 7th of December. The message says

"Your Cash Reward is here! Thanks for being one of our most active customers during Thanksgiving week. Click on the link below by January 6, 2012 to add $10.00 to your SEN wallet."

I had no notification for this, so I thought some of you might miss it. Be sure to check your PSN message inbox for it! I don't think you had to spend much, because all I bought during the Thanksgiving week was PS All-Stars on PS3 ($60).

NOTE: This message did not show up in my Vita messages. Be sure to check your messages with your PS3 to be sure you received it.