Why are so many MMORPGs high/medieval fantasy themed?

And to a certain extent RPGs as well.

Pretty much every MMORPG is ye olde sword and sorcery and they're starting to blend together to me. I can't tell A from B anymore because they all look kinda samey.

Do people like this theme and setting so much? Am I the only one who wants to see some other themes and settings explored in (MMO)RPGs? No? Just me?

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