Famous Internet sleuth (and GameTrailers news hound) Wario64 has uploaded a thirty second advertisement which was posted to the official Ouya YouTube channel last night before being pulled due to reported confusion and complaints over the content.
In the advertisement titled "Sixty bucks for a game?" a male gamer is depicted as sitting in his underwear before throwing up at having spent $60 on another 'Medal of Duty' game, eventually tearing his spine out through his mouth.
It's pretty bizarre. Ouya has since pulled the advertisement from their channel and it remains to be seen if it will return at all.
Source: Wario64 (Twitter)