Flipping A PlayStation 4 Launch Day Edition on eBay!?

I was just browsing the auctions on eBay and I have seen more than a couple PlayStation 4 Launch Day editions with bids in the $800 range.

Is anyone doing this? I'm honestly surprised that people are paying that amount when the console (while currently sold out) has been readily available. Also, isn't Sony planning on holding back stock so that the PS4 is available in stores at launch?

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