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Activision tries to understand Chinese gamers with Call of Duty Online

That summarizes the opportunity and the difficulty Activision faces in bringing Call of Duty to China, home to an enormous population already familiar with the powerhouse brand, but somewhat intimidated by its complexity relative to the games they're already playing. When Activision takes Call of Duty Online into open beta — it hopes by the end of the year — it will culminate three years spent making sure the game arrives in China as a gracious guest, not an arrogant tourist. "If you look at other [Western game companies], they've tried to come into the Chinese market and it's been difficult," Daniel Suarez, the vice president of production for the Call of Duty franchise, said during a presentation at E3. "I think they're under the assumption, 'I'm going to take my game, I'll bring it...


Activision reports $1.5B revenue for holiday quarter, rise in WoW subscribers

Activision Blizzard announced today that its fourth quarter earnings were better than expected, with the company bringing in more than $1.5 billion in revenue. During the 2013 calendar year, the Activision Blizzard earned $4.58 billion in GAAP net revenues, down from $4.85 billion in the 2012 calendar year. The publisher took the top spot in console and handheld publishing in North America and Europe, with Call of Duty and Skylanders being among the top three best-selling franchises in 2013. World of Warcraft also held onto its place as the number one subscription-based MMO, with 7.8 million subscribers. That's an increase in subscribers from the previous quarter, in which Activision announced 7.6 million subscribers. Other financial highlights include StarCraft 2: Heart of the Swarm...


Next Call of Duty game coming Q4 2013, Activision expects poorer performance than Black Ops 2

Activision will launch a new Call of Duty title in late 2013, and the company is expecting that it won't perform quite as well as the previous game, Call of Duty: Black Ops 2, said Activision Publishing CEO Eric Hirshberg during an investor call today. "For Call of Duty, consistent with our past practices, we are planning for the mainline release in Q4 to be down versus 2012," Hirshberg said. Activision's fiscal year runs along with the calendar year, so the company's fourth quarter runs from Oct. 1 through Dec. 31. Black Ops 2 helped push Activision to record revenues in 2012 — it was the year's best-selling game in dollars throughout the U.S. and Europe, and brought in $1 billion of revenue within 15 days of its launch in November. According to Activision CEO Bobby Kotick, 2012 was...

Call of Duty Online Releases
  • Windows
    • Publisher Tencent
    • Developer Activision
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