The Ship sequel's Kickstarter failure due to conversion rates and an unclear pitch, says developer

By Alexa Ray Corriea on Jan 03, 2013 01.03.13

Blazing Griffin has moved its project The Ship 2: Full Steam Ahead fully over to Steam Greenlight Concepts after its Kickstarter campaign failed to meet its funding goal, which the developer says was due to UK conversion rates and an "unclear" initial pitch. Full Steam Ahead is a sequel to 2006 PC murder-mystery title The Ship, developed by Scotland-based studio Outerlight. Blazing Griffin states that the campaign failed partly due to the initial pitch being unclear as to what the game was for those who hadn't played The Ship. Of its initial funding goal of £128,000, Full Steam Ahead managed to earn only £18,247 during its two month campaign. "We'd pitched our original video and text at a unique angle, thinking this would tempt people in, but quickly realized that many people who...