Blizzard says World of Warcraft is seeing a drop in subscriptions because of Star Wars: The Old Republic's release.
Blizzard points to Star Wars: The Old Republic as the latest culprit in World of Warcraft's steady decline from its 2010 peak in popularity of 12 million subscribers, according to a Eurogamer report.
Speaking to the site, senior World of Warcraft producer John Lagrave said that they've seen a dip in subscriptions and that has to "at least be attributable to The Old Republic." He also said some of that dip is because some people want to wait and get the latest addition to the massively multiplayer game, Mists of Pandaria.
But which subscription dip is Lagrave referring to?
World of Warcraft has been on a steady decline since hitting a high of 12 million subscribers in October 2010. The first reported drop hit in May 2011when Blizzard told folks their subscriber base was down to 11.4 million. Steady drops continued through to the end of this year when Activision Blizzard mentioned in a quarterly report that World of Warcraft's subscription base was at 10.2 million as of Dec. 31, down from 10.3 million on Sept. 30.
That's about a 15 percent drop since that 2010 peak. But The Old Republic didn't hit stores until December 20, so it's likely that most of those drops had little to do with the new Star Wars massively multiplayer online game.
Perhaps Lagrave is referring to a continued drop of subscription numbers since the announced year-end 2011 total. We've reached out to Blizzard to ask.
There's certainly something going on. Earlier this month Blizzard announced the lay off of about 600 employees, mostly in customer service and they've since launched a new campaign to try and entice former Warcraft players back into the fold. While sources tell us that Blizzard's Scroll of Resurrection plan has proven very popular, it's hard to tell if it will be enough to stem the drop in players.
We'll update this story once Blizzard responds.
- The fixer: Why Rod Fergusson returned to Gears of War
- Polygon Plays: Deus Ex - Episode one
- 'Guardians of the Galaxy' is the chili cheese fry of Marvel's movie collection
- Players want more options than murder, and GTA 5 proves it
- How well does PlayStation Now work on PS4?
- Zelda speedrunner explains how it's possible to beat Ocarina of Time in 18 minutes
- OneeChanbara is still kicking, bringing NSFW zombie-slashing action to PS4 this fall
- ABC just launched history's biggest, most well-funded LARP
- Hollywood taking a second stab at a Dead Island movie
- Police: San Diego Comic-Con cosplayer wasn't assaulted, she fell (update)
More from Polygon
- Anime, Cartoons, Comics! Plight Vol. 2, no. 15.3: Summer Crusaders
- Polygon Daily Open Thread - Fri Aug 1
- Hi, nice to meet you.
- What games on the Hype Train exceeded your expectations?
- Polynauts OT: Gender, sexuality and representation in gaming
- Looking for some good Players
- Frames Per Second FPS?? How to tell 60 vs 30?
- Polygon Daily Open Thread - Thu July 31
- Pokémon Discussions: Springing forward
- Rock1m1's review on Wolfenstein: The New Order